The employees are the heart of a referral program. The success of an employee referral program depends entirely on their activity, commitment to sharing and communicating job ads and being part of the employer brand. Therefore, it’s very important to get the employees on board and motivate them in the long term. In this article, we explain what role rewards play and what a reward shop is.
The Use of Rewards in Recruiting
If employees and their referrals are part of a company’s recruiting strategy, it is important to motivate them in the long term. Getting employees on board in the early days plays an important role, just as continuous communication about new jobs and updating employees on the status of their referrals is also a crucial part of a referral program’s success. A digital program like Firstbird offers transparency and informs employees about relevant positions depending on their personal interests and work location, as well as status updates.
So it is also advisable to use rewards as part of a referral program. They are an expression of gratitude and appreciation. After all, with the help of employees, recruiters gain a valuable talent pool of referred candidates and reach the passive job market, a path that is not available with other recruiting channels.
More good reasons why you should have a reward strategy in place can be found in the Firstbird Guide to Rewards.
There are non-monetary and monetary rewards and these are usually given after the successful hiring of a referred candidate or paid out over a certain time period (on hire, and after 6 months of employment for example). There is no one-size-fits-all approach to rewards. Every person and every employee is motivated by something different. Therefore, it is good to offer a variety of rewards. We give examples of non-monetary and monetary rewards in our article “15 Creative Ideas For Employee Rewards“.
In order to constantly keep motivation high, it is advisable to give rewards throughout the hiring process, for example, when a good referral is put forward. In an ideal scenario, these rewards would be handled in the form of a reward shop, so that the administrative effort would remain low.
What Is a Reward Shop for Employees?
What Are the Technical Requirements for an Employee Rewards Shop?
How Can You Be Sure That a Reward Shop Is Worthwhile for Employees?
You can discover which rewards work particularly well and how other companies manage and use rewards in our Employee Referral Employee Benchmark Study.