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Verfasst von Majella Grawatsch

Firstbird Announces Digital Employee Referrals Now Available for Purchase on SAP® App Center

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By integrating with SAP® SuccessFactors® solutions, the Firstbird application delivers a high-performing, cost-effective recruiting channel to customers

Vienna, Austria — 29 October 2020 — Firstbird today announced that its Digital Employee Referrals application is now available for online purchase on SAP® App Center, the digital marketplace for SAP partner offerings. The application integrates with SAP® SuccessFactors® Recruiting and enables employees to boost referral hires.

“Studies show that employee referrals are the most effective recruiting channel,” said Arnim Wahls, founder and CEO of Firstbird. “Our mission is to give customers worldwide access to our Digital Employee Referrals application. By offering our app on SAP App Center, we are making it easier for organizations to find and access our solution to help raise their employee referral program to the next level.”

The Firstbird Digital Employee Referrals application is designed to engage and activate employees through gamification and incentive features, resulting in more referral hires. Business benefits include faster and more cost-effective hiring, far-reaching and credible employer branding, and culturally aligned and sustainable hires. The application has advanced features including social reach, gamification, a reward shop, automated communication, and is completely GDPR compliant.

At SAP App Center, businesses can discover approximately 1,600 innovative partner solutions that integrate with and extend SAP solutions. There, customers can find the SAP-validated partner apps they need to grow their business. And for each purchase made on SAP App Center, SAP will plant a tree. Find, try, and buy SAP partner solutions digitally at

Firstbird is a partner in the SAP PartnerEdge® program. As such, it is empowered to build, market and sell software applications on top of market-leading technology platforms from SAP. The SAP PartnerEdge program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. The program provides access to all relevant SAP technologies in one simple framework under a single, global contract.

About Firstbird

Firstbird, the digital employee referral program, connects people with jobs and companies worldwide with suitable candidates. With Firstbird, employees become brand ambassadors, and referrals become a company’s most successful recruiting channel.

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Any statements in this release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to various risks and uncertainties described in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC), including its most recent annual report on Form 20-F, that could cause actual results to differ materially from expectations. SAP cautions readers not to place undue reliance on these forward-looking statements which SAP has no obligation to update and which speak only as of their dates.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

For more information, press only:

Majella Grawatsch
PR Manager, Firstbird


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Fill your talent pool with referrals and make recruiting more efficient. Firstbird, the European market leader for employee referral programs, offers a seamless interface to SAP SuccessFactors.

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