Here are seven key steps to launching a successful employer branding campaign. #1 Tell (Sell) The Company Story Today’s job seekers want careers that make a difference in the world around them. Whether they manage freight operations for an international shipping company or help local small businesses to reach their marketing goals, they want to …
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First up, what happens when you don’t invest in employer branding? A Google search indicates there’s not much out there about the cons when it comes to employer branding. Back in 2013, Mark Ritson wrote a slamming article about why employer branding can do real harm to a company, but it didn’t pick up much …
1. Assign cultural ambassadors Office cultural ambassadors articulate and model the company’s values, and ensure that employees are acting in accordance to these values. It’s not necessary that it’s the HR department who’s going to spearhead the company culture initiative. All other employees also have a stake in ensuring that the culture leads to a …
This is why employer branding strategy is a crucial element of retaining top employees and also finding great potential hires in the job market. Here are 5 things you should consider when building your employer branding strategy: 1. Take note of your staff’s happiness It’s not surprising that employee happiness and employer branding are closely …
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People focused businesses recognize their employees as human beings with personal goals and aspirations. They understand the need to develop a nurturing work environment by adding perks and benefits to help motivate employees to perform better. If you are able to offer perks in a way that benefit your employees and also help you achieve …
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