Tags: Employer Branding

This Is How You Build a Great Employer Branding Strategy

In today’s modern economy, competition for excellent talent is more fierce than ever before, and companies now have to offer an engaging work environment to keep employees around. Workplaces that get a reputation for overworking or abusing their employees can face serious challenges with finding, attracting, and retaining desirable talent. The internet has also transformed …

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9 Reasons Why Employer Branding Is Essential in Recruitment

1. It attracts employees The number one reason to take employer branding seriously is that you attract plenty of employees. Branding your business lets prospective employees know about your company and what to expect if they are accepted for a position. You will get some of the top talent in your industry if you use …

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The Top 7 Must-Read Books for Recruitment Marketing

Adopting an RM strategy will enhance a company’s ability to attract the best talent. Here’s all the important information to know about this fresh approach. What Is Recruitment Marketing? It’s a strategy that focuses on attracting and nurturing talented people to a company before they apply for any openings. In an RM approach, the human …

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7 steps to a successful employer branding campaign

Here are seven key steps to launching a successful employer branding campaign. #1 Tell (Sell) The Company Story Today’s job seekers want careers that make a difference in the world around them. Whether they manage freight operations for an international shipping company or help local small businesses to reach their marketing goals, they want to …

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Employer Branding: Is It Really Worth It?

First up, what happens when you don’t invest in employer branding? A Google search indicates there’s not much out there about the cons when it comes to employer branding. Back in 2013, Mark Ritson wrote a slamming article about why employer branding can do real harm to a company, but it didn’t pick up much …

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The Power Of Employees’ Social Media Channels

Number 1: Increase Brand Publicity Since employee-generated content (=EGC) is highly appreciated by customers, business partners and potential candidates, more and more companies are beginning to focus on strategies that support the engagement of their internal brand ambassadors. Employees who share company content on social media will not only add significant value to a brand, …

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How To Create A Positive Company Culture

1. Assign cultural ambassadors Office cultural ambassadors articulate and model the company’s values, and ensure that employees are acting in accordance to these values. It’s not necessary that it’s the HR department who’s going to spearhead the company culture initiative. All other employees also have a stake in ensuring that the culture leads to a …

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5 Things To Consider For Your Employer Branding Strategy

This is why employer branding strategy is a crucial element of retaining top employees and also finding great potential hires in the job market. Here are 5 things you should consider when building your employer branding strategy: 1. Take note of your staff’s happiness It’s not surprising that employee happiness and employer branding are closely …

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3 Employee Perks That Work!

People focused businesses recognize their employees as human beings with personal goals and aspirations. They understand the need to develop a nurturing work environment by adding perks and benefits to help motivate employees to perform better. If you are able to offer perks in a way that benefit your employees and also help you achieve …

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