Caritas – CBT, a social enterprise specialised in retirement and nursing based in Cologne, Germany, whose hiring needs are 30 employees per year, decided to automate their recruitment process in order to overcome recruiting challenges deriving from the lack of digitalization.
Thanks to the Firstbird gamification approach that encouraged employees to register as Talent Scouts, the company was able to reach out to the passive employment market and hire 20% of hard-to-fill roles via employee referrals.
After the Firstbird employee referral program was implemented, Arvato finally achieved the goal of kicking off an independent and cost-effective recruiting channel. The cost for personnel consultants significantly decreased as well as the administrative workload for the HR team in processing employee referrals. Furthermore, Firstbird made it easier for employees to make referrals, thus making the employee referral recruiting channel highly efficient.
“I know someone…” – the phrase has become increasingly valuable in recruitment teams to fill open positions quickly and reliably. Therefore, due to their high demand for temporary workers per year (around 1,000), Ravensburger’s recruitment teams made employee referrals one of the recruiting strategies.
