This is why employer branding strategy is a crucial element of retaining top employees and also finding great potential hires in the job market. Here are 5 things you should consider when building your employer branding strategy:
1. Take note of your staff’s happiness
It’s not surprising that employee happiness and employer branding are closely linked together. You need to have a place that people actually want to work in before you could start building a strong employer brand.
So before spending thousands of dollars in creating a positive external image, start working close to home first. Cultivate a company culture that makes employees happy by providing them with work/life balance, career growth opportunities, competitive salary package, etc. In the end, it will all contribute to the health of your employer brand.
2. Have a designated brand ambassador
Increasingly, employer branding continues to be a need for most companies. It’s good to hire a designated person who will be in charge of building a positive brand based on the positive facets of the company.
The brand ambassador would know the upsides of being employed in your company and should find creative ways to communicate this to the general public.
3. Create shareable content about your company
With the rise of social media, it’s so easy to create and share content to build a positive image of your company. It could be through a blog written by employees, shareable quotes from the CEO, branded playlists, photos of the cool office game room, etc.
You can encourage your employees to post on social media the best things they like about the company and tag your corporate social media accounts when they post. Additionally, you can also incentivize them for their contribution. This way, they help you in spreading the awesomeness of your company into their own personal networks.
4. Create a Positive Candidate Experience
The people you are trying to hire also help build a positive employer brand for you if you provide them with a good experience throughout the application process.
An unhappy job seeker who had a bad experience with your recruitment, can go to sites like Glassdoor and give you negative reviews. Prevent this from happening by making sure your hiring process is streamlined and pleasant for your candidates.
5. Monitor and evaluate your branding strategy
To ensure that your employer branding works, you must look at some data. By using some form of analytics for your branding campaigns, you can get an idea which content your audience is interested in based on, for example, page visits, social media shares, likes or follows.
You must analyze these activities surrounding your campaigns so you can determine which among your branding efforts is paying off and which ones you have to stop doing.
Are there any other things to consider when building a positive employer brand? Share your ideas in the comment section below.
If you are looking to hire top-performing candidates for your business Firstbird can help. Using Firstbird’s referral recruitment solutions businesses of all sizes can setup a comprehensive employee referral programs and recruit top talent. Feel free to see a demo by clicking here.