Turn Your Employees Into Referral Rockstars

Verfasst von Majella Grawatsch

August 9, 2017

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Here are some ways to make your employee referral program a simple, fun, and exciting prospect for your team:

Set your goals

Set your goals before you start rolling out your employee referral program so everyone has a clear vision of what you want to achieve.

Give your employees a quick background on just how much of re4cruits are coming from referrals. Divide it up, per department, then set a departmental goal. For example, if you’re getting 15% of your software developer hires from referrals, you can set a goal to increase to 25% within the next 6 months.

Train them on how to use your employee referral software

Make it easier for your employees to send their referrals through a software. Send them a link where they can signup and create their own user account. Most referral software are intuitive and have a step-by-step process to get started. To further assist them, create an instructional video to guide your employees, from signing up to making their first referral to tracking the status of their referral.

With referral software like Firstbird, for example, you can invite your Talent Scouts personally or with an automatic invitation link. Talent Scouts are your employees, alumni and business contacts who will share your company’s jobs on their social networks.

Teach them how to tap their social connections

Job offers posted on employee’s social media accounts appeal to more potential candidates than a job board. It is considered to be more personal and is, therefore, a better way to successfully approach talent. Even though jobs posted on monster.com or another career sites usually gain more impressions, more applications are generated via social media platforms like Facebook. It is by no surprise therefore, that 73% of millennials found their last job through social media.

Suggest examples on how they can craft their social media post. Make it short, clear and engaging. Don’t forget to add a call-to-action for them to apply or send their resumes.

Make a referral toolkit

Most employees are clueless about sourcing and screening potential candidates. Employers can’t assume they will learn how to be great recruiters after one meeting.

Give them an employee referral toolkit that will have instructions, tips and other essential information they can use to get started on their referral. You should include a guide to the different channels they can tap in order to reach company’s hiring goals.

In this toolkit, include information on the possible incentives they can get if they reach targets. This will motivate them to work harder in finding a good referral.

Training your team to become referral rockstars is not an easy task. With proper direction and instruction, your employees will become great ambassadors and bring in top talents for your team.

Looking for a reliable employee referral software solutions? Visit Firstbird.

Majella Grawatsch

Majella is Marketing Director of Radancy's German-speaking regions, and is passionate about helping companies build great teams. With over a decade experience in SaaS marketing, much of it in the referral recruiting space, she is driven by delivering outstanding recruitment technology for organizations everywhere.